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geraldine lozano
"Bright Women" Art Show

Bright Women celebrates and values the lives of women here in El Paso, Texas and Ciudad Juarez, MX.
This is an empowering project that will be exposed as a public art piece in the form of a billboard in the heart of the city.
The design will be equal to popular contemporary advertisement, but instead of advertising a product,
this billboard will elevate the upward mobility of women in this global economy.

Bright Women’s various visual narratives will explore the gender, class and cultural identity issues related to
immigration and border politics by employing metaphorical imagery and iconography drawn from personal experience,
and the documentary investigation of the informal female economies.
The body of work includes 2 public art billboards, 10 photographs, 5 billboard designs, 1 video, and 1 installation.
Geraldine Lozano, Bright Women, Border Art, El Paso, TX, Ciudad Juarez, informal economies, goddess art
 Geraldine Lozano, Bright Women, Border Art, El Paso, TX, Ciudad Juarez, informal economies, goddess art
Geraldine Lozano, Bright Women, Border Art, El Paso, TX, Ciudad Juarez, informal economies, goddess art
 Geraldine Lozano, Bright Women, Border Art, El Paso, TX, Ciudad Juarez, informal economies, goddess art
Geraldine Lozano, Bright Women, Border Art, El Paso, TX, Ciudad Juarez, informal economies, goddess art
In early September 2010, Lozano was awarded the Artist Incubator Program grant by the City of El Paso Museums and Cultural Affairs Department. The artist integratde herself in the border working communities. The content of the visual research was recorded with an archeological direction specifically for the art show. Bright Women’s various visual narratives will explore the gender, class and cultural identity issues related to immigration and border politics by employing metaphorical imagery and iconography drawn from personal experience, and the documentary investigation of the informal female economies. The body of work includes 2 public art billboards, 6 photographs, 5 billboard designs, and 1 installation. Bright Women celebrates and values the lives of women here in El Paso, Texas. This is an empowering project that will be exposed as a public art piece in the form of a billboard in the heart of the city. The design will be equal to popular contemporary advertisement, but instead of advertising a product, this billboard will elevate the upward mobility of women in this global economy. The goal of the billboard art is to honor the consciousness of the city’s culture and tradition by providing art in a public space with powerful imagery that creates public confidence of the strength of women; and enlivens the city with a burst of color and life.
In early September 2010, Lozano was awarded the Artist Incubator Program grant
by the City of El Paso Museums and Cultural Affairs Department.
The artist integrated herself in both working border crossing communities. Collecting images and items from
the ambulant female workers on the bridge, and the flea market women workers across the bridge.
The content of the visual research was recorded with an archeological direction geared towards the art show.
Geraldine Lozano, Bright Women, Border Art, El Paso, TX, Ciudad Juarez, informal economies, goddess art
Geraldine Lozano, Bright Women, Border Art, El Paso, TX, Ciudad Juarez, informal economies, goddess art
 Geraldine Lozano, Bright Women, Border Art, El Paso, TX, Ciudad Juarez, informal economies, goddess art
Geraldine Lozano, Photography, Bright Women, Border Art, El Paso, TX, Ciudad Juarez, informal economies, installation art, video artist,goddess art
 Geraldine Lozano, Photography, Bright Women, Border Art, El Paso, TX, Ciudad Juarez, informal economies, installation art, video artist,goddess art
 
"Bright Women" Public art billboard


Geraldine Lozano, Bright Women, Border Art, El Paso, TX, Ciudad Juarez, informal economies, goddess art
The goal of the billboard art is to honor the consciousness of the city’s culture and tradition by providing art in a public space
with powerful imagery that creates public confidence of the strength of women; and enlivens the city with a burst of color and life.
"Bright Women" Installation
Geraldine Lozano, Photography, Bright Women, Border Art, El Paso, TX, Ciudad Juarez, informal economies, installation art, video artist,goddess art
 Geraldine Lozano, Photography, Bright Women, Border Art, El Paso, TX, Ciudad Juarez, informal economies, installation art, video artist,goddess art
Geraldine Lozano, Photography, Bright Women, Border Art, El Paso, TX, Ciudad Juarez, informal economies, installation art, video artist,goddess art
 Geraldine Lozano, Photography, Bright Women, Border Art, El Paso, TX, Ciudad Juarez, informal economies, installation art, video artist,goddess art
Geraldine Lozano, Photography, Bright Women, Border Art, El Paso, TX, Ciudad Juarez, informal economies, installation art, video artist,goddess art
Geraldine Lozano, Photography, Bright Women, Border Art, El Paso, TX, Ciudad Juarez, informal economies, installation art, video artist,goddess art
Geraldine Lozano, Photography, Bright Women, Border Art, El Paso, TX, Ciudad Juarez, informal economies, installation art, video artist,goddess art
Geraldine Lozano, Photography, Bright Women, Border Art, El Paso, TX, Ciudad Juarez, informal economies, installation art, video artist,goddess art
Geraldine Lozano, Photography, Bright Women, Border Art, El Paso, TX, Ciudad Juarez, informal economies, installation art, video artist,goddess artGeraldine Lozano, Photography, Bright Women, Border Art, El Paso, TX, Ciudad Juarez, informal economies, installation art, video artist,goddess art
Geraldine Lozano, Photography, Bright Women, Border Art, El Paso, TX, Ciudad Juarez, informal economies, installation art, video artist,goddess art
In early September 2010, Lozano was awarded the Artist Incubator Program grant by the City of El Paso Museums and Cultural Affairs Department. The artist integratde herself in the border working communities. The content of the visual research was recorded with an archeological direction specifically for the art show. Bright Women’s various visual narratives will explore the gender, class and cultural identity issues related to immigration and border politics by employing metaphorical imagery and iconography drawn from personal experience, and the documentary investigation of the informal female economies. The body of work includes 2 public art billboards, 6 photographs, 5 billboard designs, and 1 installation. Bright Women celebrates and values the lives of women here in El Paso, Texas. This is an empowering project that will be exposed as a public art piece in the form of a billboard in the heart of the city. The design will be equal to popular contemporary advertisement, but instead of advertising a product, this billboard will elevate the upward mobility of women in this global economy. The goal of the billboard art is to honor the consciousness of the city’s culture and tradition by providing art in a public space with powerful imagery that creates public confidence of the strength of women; and enlivens the city with a burst of color and life.
Geraldine Lozano, Photography, Bright Women, Border Art, El Paso, TX, Ciudad Juarez, informal economies, installation art, video artist,goddess art
Check out the second Bright Women billboard go up September 1st, 2011.
On display in downtown El Paso, on Paisano & Oregon.
geraldine lozano